Lady Gaga’s “Petga’

‘Petga’ is the virtual host of Lady Gaga’s ARTPOP app, the interactive companion to the album. The app is a musical and visual system that combines music, art, fashion, and technology for Lady Gaga’s new interactive community ‘the auras. ‘The app’s host ‘Petga’ guides the user through the process of creating ones unique ‘aura’ and explains the concept of what an aura is. The concept for the character was conceived by Lady Gaga and it was birthed at Mill London and NY with director Ruth Hogben and Creative Director Rob Roth.

Director Ruth Hogben. Creative Director Rob Roth. Created at The Mill London and NY


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