"Click + Drag"

–Creative Director–

Home / Click + Drag
Project Details

Title: Click + Drag

Client: Click + Drag, Inc.

Role: Creative Director

Deliverable:

Description

Birthed by the legendary Tuesday night Jackie 60, Click + Drag began as a Saturday-night weekly at the Mother nightclub in New York’s Meatpacking district.

Starting in 1996 the night ran four years in over 200 themed editions with a strictly enforced dress code.

Rob Roth, with cofounders Chi Chi Valenti, fashion designer Kitty Boots, and journalist Abby Ehmann explored the interface between nightclubs, future-fetish lifestyles, and computers. Using this innovative nightlife hybrid, Click + Drag continued to evolve and build a fanatic following.

When Mother closed in 2000, Click + Drag 2.0 was launched as a monthly edition at Chinatown\u2019s FUN, thriving until the events of 9/11/01. Seven years later in 2008, Click + Drag 3.0 emerged as an annual large-scale event at Santo’s Party House creating 3 epic productions until its last incarnation in 2010.

The list of artists who have performed throughout the years have included Genesis P. Orridge, Justin Vivian Bond, Basil Twist, Joshua Light Show, Kembra Pfahler, Debbie Harry, Antony Hegarty, Joey Arias, Julia Scher, Our Lady J, Mindless Self Indulgence, Narcissister, Kristeen Young, Jane County and Camille Paglia among many, many others.

With each installment Roth created photography, video projections, installations, decor, and performance, making Click + Drag a completely unique New York club experience and contributing to its place in nightlife history.

Roth has generated a body of memorable work ranging from the highly coveted flyers, video installations, including the infamous “bathroom cam” surveillance camera, to his own signature live body projections. Click + Drag’s many different incarnations are still looked upon as one of New York City’s most progressive and ‘ahead of its time’ events.

https://www.thecut.com/2015/04/remembering-web-10s-click-drag-subculture.html

https://www.timeout.com/newyork/own-this-city-blog/we-were-there-click-drag

https://www.timeout.com/newyork/clubs-nightlife/click-drags-rob-roth

Services
  • Creative Director

I am text block. Click edit button to change this text.

 Click_1996Rob_Roth
 surveillance_1996_Rob_Roth
 21_cent_1996-Rob_Roth
 flyer_1996Rob_Roth
 ultraviolence_1996Rob_Roth
 y2k
 rayguns
 roxanne_2010Rob_Roth-1024x576
 The-Pixie-Harlots-photo-by-Rebecca-Smeyne-for-The
 michel
 connie
 rabbit
 photo-by-Rebecca-Smeyne-for-The-Village-Voice
 Venus-DeMars-Photo-by-Ves-Pitts
 Pixie-Harlots-Photo-by-Ves-Pitts
 Photo-by-Ves-Pitts-40923854106
 kittyme
 johnnyT
 HT_FRONT_2008-Rob_Roth
 IMG_2132
 jaiko
 IMG_0333
 IMG_2089
 IMG_1831-682x1024
 click1996
 IMG_2288
 Click-+-Drag-3-2-Photo-by-Ves-Pitts1
 Click-+-Drag-3-2-Photo-by-Teague-Clements-440218429106
 Click-+-Drag-3-2-_-Rumi-Cockette-Photo-by-Teague
 Click-+-Drag-3-1-The-Second-Coming-Nov-17th-2
 Click-+-Drag-3-1-The-Second-Coming-2009-Photo
 Click-+-Drag-3-1-The-Second-Coming-2009-photo-157496009106
 Click-+-Drag-3-1-The-Second-Coming-2009-157496029106
 click_butoh
 CD1866a
 CD_2010VesPitts
 arquette_roth_1996-Rob_Roth
 alienflloyd_1996Rob_Roth
 Nick_2010Rob_Roth
 alice
 40923809106
 40923804106

 Previous  All works Next